Wine & Spirits
Label design is a key purchase driver in an increasingly competitive wine & spirits market. The power of visuals in storytelling is undeniable. Visual content can overcome language barriers, convey complex messages and inspire an immediate response in people. Packaging offers a new platform for interaction with the end consumer as well as for innovative technological solutions to respond quickly to industry trends.
As a brand that wants to engage consumers in a deeper way, how do you create visual impact on the shelf?
Wine and spirits are not a commodity, but a good that is increasingly associated with aspects of hospitality, important celebrations, and conviviality. It is therefore important to expand its offer not only to the infinite possibilities of printing, but also to the applications that technology offers us to best interpret that meaning of deep connection between a brand and the end consumer, something we have always cared about at All4Labels.
Augmented Reality: Promoting consumer interaction
Over the past few years, a passionate team has developed solutions that showcase the many possibilities a label offers, combining shelf-appeal with brilliance and functionality with interactivity.
With this creative heritage within our team of young designers, we hope you will be able to draw inspiration, because innovation, in our understanding, must be “open” and ready to contaminate the industry in which we want to contribute.
The digitalization journey is part of the global DNA of All4labels. Acting as a pioneer, and bringing new digital applications to customers, releases huge potential for growth.
Premiumization is a driver for the wine and spirits market and we could provide a cost-effective alternative to conventional silkscreen printing combining outstanding aesthetics with digital productivity.
Digital print can boost productivity, enhance sustainability and lower high quality luxury labels needed, with high thickness embellishments, while also offering all of the benefits of digital print. These include elimination of origination/cutting/tooling costs, along with less scrap (improving sustainability) and faster production.
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