MARKET OVERVIEW

Beverage

Labels to set your brand apart and stand out at the Point of Sales: We provide a wide range of beverage decoration options such as Pressure Sensitive Labels, Wrap Around Labels, Wet Glue or fullbody Sleeves. All of them are combinable with eye-catching embellishments or consumer engagement activation.

Summary &
Challenges

The beverage industry is a fast-paced one and is especially known for strong branding. Faced with many options, consumers often make their decision based on label appeal. It is key to win at the shelf, and as an innovation leader, we offer strong support in innovation and captivating embellishments.

Next to presenting your product in the right light, there is another big topic and challenge: recyclability. Beverage labels need to support packaging recyclability and in order to realize this, we offer wash-off solutions and are DPG certified. With our own coating options, we offer tailored wash-off solutions that support reusability and recycling streams.

Special products

PRESSURE SENSITIVE LABEL FOR GLASS

Pressure sensitive labels on glass bottles are the choice for a premium appearance. Whether for beer or water, they enable the sophisticated no-label look that underlines your brand’s distinctive appearance. Talking embellishments, a range of effects are available to bring your beer label alive and achieve a sophisticated look. Add value through tactile effects, special varnishes or realize special promotions through the benefits of digital printing.

PRESSURE SENSITIVE LABEL FOR PET

Being also a suitable fit for PET bottles, pressure sensitive labels are very functional and offer even more choice of printing and finishing options than other labels. This makes them particularly suitable for individually developed labels that are tailored to your product’s exact needs. Moreover, they support recycling streams as they are the perfect basis by for wash-off solutions that support recycling streams.

WET GLUE LABEL

A classic in the beverage and especially the beer industry, wet-glue labels provide the best value for money, especially for high volumes. With digitally printed wet glue labels you will be able to catch your client’s attention at the POS – always individual and smart through limited festival editions, customer activation or personalized designs.

WRAP AROUND LABEL

Whether for soft drinks, water or milk: the wrap around label is a true allrounder. Looking for a smooth and 360° branding space? Especially in the beverage industry, there can never be enough space on labels for promotions, branding and consumer information. It’s a cost-effective solution for highly requested products such as milk & more. Tear, scratch and moisture resistant – that goes without saying. Choose between all printing options and transparent, white or metallised film.

SHRINK SLEEVE

Shrink Sleeves for beverages represent one of our core areas. They are the product of choice for juice, energy drinks and soft drinks, just to name a few. Wrapping completely around the bottle and shrink to fit any bottle shape makes for striking labels that attract a lot of attention. Printed shrink sleeves of all designs are becoming increasingly important as they emphasise special visual and tactile effects.

Sustainability

Our sustainable wash-off solution, called Detach PSL 4.0 Label Solution, removes labels from its container without leaving residue and ensures absolutely clean bottles in any recycling process or existing infrastructure. The same applies to our PO or PET-C mono-film. We enable glass and PET bottles to be repeatedly reused. Our solutions are designed to work with existing infrastructures without ink or adhesive bleeding. We are DPG certified and guarantee a readability of the DPG logo in return systems.

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Recycling process

With our shrink sleeves and products offering, we are able to facilitate and improve recycling in the supply chain.

DETECTING

Detection of plastic container material via scanner

DETACHING

NAOH bath/ hot steam friction cleaner: plastic containers and bottles are shredded prior to washing

SEPARATING

Swim/sink separation of bottle and label material

Digital Printing

Want to catch your customers’ eyes with personalization and the latest trends? As the global digital leader, we offer tailored options for serialized printing. Whether you want to personalize your packaging or create B2C content with serialized label printing: We support you with the best assets up to a cloud-based analytics platform.

Enabling personalization

Personalization and individualization are nothing new but become more important than ever. Variable data printing enables millions of unique possible designs, automatically generated, making every product individual. A feature most suitable for personalized promotions that will for sure reach an outstanding shelf appearance and catch the customer’s eye. It’s not only cost-efficient but can be as well combined with all technologies. What are you waiting for?

Mass customization
Personalization
Versioning & multi SKUs
Special editions
Seasonal versions
Variable data printing

To find possibilities for individual application as well as further examples, please get in touch with our experts.

Embellishments

Embellishments display quality, novelty and sophistication. To enhance your label look and increase the product’s value, we offer a wide range of elaborate decorations.

PREMIUM METALLIC INKS

Metallic shades in any color you like will for sure catch attention. The mirror-like shine can be achieved through surface and reverse printing. Premium metallic inks offer better printability, cost-efficiency and sustainability benefits in dedicated metallic tones.

HIGH MIRROR SILVER

High mirror silver and shiny printed effects create high shelf appeal. Who hasn’t experienced the appeal of holographic effects – they invite to take a closer look. Realized by best-in-class printing technologies, they can have different appearances and also feature premium metallic and colored fadings.

SENSEFLEX

Tactile effects are a cost-effective embellishment option. Different haptic effects are possible: Wet Touch, Structure Simulation, Spot & Design Elements. On top, sparkle effects can be added through glitter and pigments. The combination with other printing effects is possible.

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