An All4Labels’ showcase for the Wine and Spirits market

Discovering uniqueness

We are all sons and daughters of our mutual motherland, yet each of us is amazingly different.
It is precisely within this endless variety that the essence of our uniqueness can be found.

Products and brands have their own specific DNA, just like people and countries. It’s an identity based on lands, heritage, stories, and individual peculiarities.

Motherland is the All4Labels showcase for the Wine & Spirits market. It aims to capture the real and unique essence of each product – and to express that essence in a label. Our different label concepts promote beauty and the local traditions behind iconic products. We have included the most relevant destinations for Wine & Spirits (South Africa, Italy, France, Mexico, Russia, Argentina, Germany, China).

Motherland offers a journey that leads us and reveals our passion for wine and spirits. It helps to show both what we have in common and, above all, what makes each of us special.

Data-driven terroir identity

Motherland creates a visual system that translates all the key factors identified into a visual code and expresses their value through data, shapes, colors, and thickness – harmonized under the same pattern.

The result is an abstract artwork that represents the uniqueness of each product and shows the wide range of solutions offered by All4Labels in terms of finishing, embellishment, and printing technologies.

Environmental context

  • Soil
  • Climate
  • Altitude
  • Exposure


  • Raw material
  • Type of cultivation
  • Type of production
  • Taste
  • Alcohol by volume

Human factor

  • Personality
  • Cultural background
  • Producer’s history

Ocean Vibes

A Cabernet Sauvignon produced in South Africa

“Ocean vibes” is a tribute to South Africa terroir, a special ecosystem where two oceans meet and winds blow from different directions. Something special happens in this land of difference and cultural inclusion.

With a wine tradition dated back to 1659, South Africa is the ninth-largest global market – counting 93,021 hectares of grape cultivation, producing 3.4% of the world wine, and employing an estimated 300,000 people.

Raw material

  • Fasson rCrush Grape by Avery Dennison
  • SM BG Essentia, antico by Estal


  • nano embossing and outstanding details realized with Relief H+M
  • embossing combined with flat stamping with Round Raised Wide Cutting Lumafin Leonhard Kurz
  • hot stamping with special Lumafin translucent decoration Leonhard Kurz

Artwork and prototyping by All4Graphics.
Printed with MO4 Nilpeter, offset combined technology.

Le Crete Senesi

A Chianti wine produced in Italy

“Le Crete Senesi” is dedicated to the Chianti terroir in Italy, one of the most celebrated and suggestive regions in the middle of Tuscany’s hills. Grapes take a distinctive flavor and personality from this ancient lunar-looking land.

It is also a tribute to the Italian wine heritage. With more than 4.000 years of experience with viticulture, Italy is one of the world’s most ancient winemaking countries – boasting an enormous wealth of expertise, and diversity with more than 2000 varieties and vintages of grapes, as well as some of the finest wines in the market.

Raw material

  • Fasson Soft Touch Black by Avery Dennison
  • SM BD Essentia, antico by Estal


  • shiny effects with cold foil by Leonhard Kurz
  • embossing combined with impressive metalized hot stamping by Leonhard Kurz
  • micro embossing and fine pattern lines with H+M Relief
  • double diecut with creasing for graphic effect
  • white silkscreen

Artwork and prototyping by All4Graphics.
Printed with MO4 Nilpeter, offset combined technology.

Tableau Vivant

A Champagne produced in France

Dedicated to the most iconic wine of France, ‘Tableau Vivant’ is named after the fairy landscape of the Champagne region – fascinating as an impressionist painting. A long-standing heritage dating back to the XVIII century catches the great and effervescent personality of this terroir between Reims and Châlons-en-Champagne.

Exported all around the world, Champagne is considered among the most prestigious wines – a must for first-class celebrations due to the distinct cork.

Raw material

  • Arconvert-Ritrama Waterproof Ivory by Fedrigoni
  • BG Oval, antico by Estal


  • microembossing and light-catching effects with Relief H+M
  • hot stamping with LUXOR® by Leonhard Kurz
  • hot stamping with special Alufin® Satingloss with microembossing by Leonhard Kurz
  • 3D metallic doming with silkscreen embossing
  • Cut-out

Artwork and prototyping by the packaging and industrial expertise of All4Graphics.
Printed with MO4 Nilpeter, offset combined.


A gin produced in England

Dedicated to England and its traditions, “Kennington” is the gin that celebrates the traditional English spirit from its turbulent beginnings in the XVII century to its rise as a premium and classy product today. Named after the south London borough where the last premium gin distillery still stands, “Kennington” celebrates the renewing movement that is taking England to become the epicenter of gin innovation.

Today, this juniper-base distillate has achieved great popularity due to its wide range of flavors and adaptability as a cocktail base or simply poured on the rocks, becoming a seriously classy part of English culture.

Raw material

  • Fasson ® rPP50 TOP CLEAR ISCC – S7000ER – rPET23 by Avery Dennison
  • Terra, extra flint by Estal


  • Fully sustainable metallic embellishments with STARSHINE®
    Uniform and shiny metallic look & feel effects with our fully sustainable solution for metallic embellishment with reduced CO2 emission. Compatible with conventional and digital printing in-line production, STARSHINE® can match with various substrates highlighting all color gamuts, or adding haptic effects, in a completely responsible approach for the environment. Discover more about STARSHINE®.

Artwork and prototyping by the packaging and industrial expertise of All4Graphics.
Printed with OMET Xjet, hybrid UV inkjet.


Panorama Azul

A tequila produced in Mexico

“Panorama Azul’ is our tribute to Mexico and to the terroir of Jalisco, the western region with the oldest industrial installation for Tequila production. Home of the blue agave, this area and its impressive blue landscape have been a UNESCO World Heritage site since 2006.
Nowadays, its versatility as a cocktail base or poured on its own has led to rising consumer recognition and appreciation.

Raw material

  • Pegasus ultra WS by Fedrigoni
  • Rude Collection 1919, wild dark by Estal


  • shiny effects with hot stamping by Leonhard Kurz
  • nanoembossing for very high precision on super fine patterns with H+M Relief
  • high build varnish silkscreen

Smart Application

The back label embeds unique QR Tags with a QR Voice Messenger application, powered by QR Marketing – a brand by All4Labels.
It enables to interact with customers by:

  • Adding personalized messages for customers
  • Enabling customers to record their own greeting cards and give the bottle as a gift
  • Enabling customers to record their feedback or further ideas.

Discover more here

Artwork and prototyping by the packaging and industrial expertise of All4Graphics.
Printed with MO4 Nilpeter, offset combined.
Smart feature powered by QR Marketing.

The Human Blend

A variable data printing campaign
We help brand owners to deliver memorable experiences to end-users.

Based on our long-term experience in digital printing, we have delivered a variable data printing spin-off of Motherland for shrink sleeves.

The Human Blend is a best-in-class example of VDP application to build outstanding brand experiences for consumers.
Starting from a set of human features that represents the multicultural root of All4Labels, the showcase creates thousands of unique and customized packaging designs by combining randomly graphic elements.

Watch the video to learn more about The Human Blend!


Thanks to

Art Direction