Motherland
An All4Labels’ showcase for the Wine and Spirits market
Discovering uniqueness
We are all sons and daughters of our mutual motherland, yet each of us is amazingly different.
It is precisely within this endless variety that the essence of our uniqueness can be found.
Products and brands have their own specific DNA, just like people and countries. It’s an identity based on lands, heritage, stories, and individual peculiarities.
Motherland is the All4Labels showcase for the Wine & Spirits market. It aims to capture the real and unique essence of each product – and to express that essence in a label. Our different label concepts promote beauty and the local traditions behind iconic products. We have included the most relevant destinations for Wine & Spirits (South Africa, Italy, France, Mexico, Russia, Argentina, Germany, China).
Motherland offers a journey that leads us and reveals our passion for wine and spirits. It helps to show both what we have in common and, above all, what makes each of us special.
Data-driven terroir identity
Motherland creates a visual system that translates all the key factors identified into a visual code and expresses their value through data, shapes, colors, and thickness – harmonized under the same pattern.
The result is an abstract artwork that represents the uniqueness of each product and shows the wide range of solutions offered by All4Labels in terms of finishing, embellishment, and printing technologies.
Environmental context
- Soil
- Climate
- Altitude
- Exposure
Product
- Raw material
- Type of cultivation
- Type of production
- Taste
- Alcohol by volume
Human factor
- Personality
- Cultural background
- Producer’s history
The Human Blend
Based on our long-term experience in digital printing, we have delivered a variable data printing spin-off of Motherland for shrink sleeves.
The Human Blend is a best-in-class example of VDP application to build outstanding brand experiences for consumers.
Starting from a set of human features that represents the multicultural root of All4Labels, the showcase creates thousands of unique and customized packaging designs by combining randomly graphic elements.
Watch the video to learn more about The Human Blend!