{"id":3910,"date":"2019-02-01T00:00:15","date_gmt":"2019-02-01T00:00:15","guid":{"rendered":"https:\/\/all4labels.com\/things-get-lighter-with-coca-cola\/"},"modified":"2020-07-01T10:15:56","modified_gmt":"2020-07-01T10:15:56","slug":"things-get-lighter-with-coca-cola","status":"publish","type":"post","link":"https:\/\/all4labels.com\/de\/things-get-lighter-with-coca-cola\/","title":{"rendered":"Things get lighter with Coca-Cola"},"content":{"rendered":"<p>On labels applied to a limited edition of 700 glass bottles,\u00a0<strong>the iconic Coca-Cola logo lit up when touched<\/strong>. The 330-mL bottles were sent to Coca-Cola employees and\u00a0<strong>\u201cinfluencers\u201d as part of Coke\u2019s #BeSanta campaign<\/strong>, says a report in Packaging World (USA). The technology behind the campaign comes from Berlin-based Inuru, a specialist in Organic Light Emitting Diodes (OLED).<\/p>\n<p>\u201cWhen I saw samples of this technology, I just fell in love with it,\u201d says\u00a0<strong>Georgi Blaskov, senior brand manager Coca-Cola<\/strong>\u00a0CEE. \u201cWe are certainly interested in future developments that could\u00a0<strong>drive the cost of this kind of printed electronics down<\/strong>\u00a0and eventually permit the use of this technology in at least seasonal or promotional mainstream packaging activities.\u201d<\/p>\n<p>For this project\u00a0<strong>Inuru CEO Marcin Ratajczak<\/strong>\u00a0says the labels were produced in two steps. First, a\u00a0 label converting specialist, All4Labels, used conventional inks and printing technology to produce\u00a0<strong>pressure-sensitive paper labels<\/strong>\u00a0bearing all the typography and colours typically found on a Coke label. Then rolls of these labels, including release liner, were sent to Inuru, where paper labels printed by the company were laminated on top. \u201cWe print both the light source and the energy source,\u201d says Ratajczak.\u00a0<strong>\u201cWhen the label is touched, it\u2019s like a circuit is closed between energy source and light source, which causes the Coca-Cola label to light up.\u201d<\/strong><\/p>\n<p>Ratajczak describes this as the first OLED product in a packaging application brought to a sizeable audience by a major brand. \u201cThe potential of our technology lies in the fact that we can scale the production easily to billions of units because our inks make it possible to print OLED at a fraction of the cost of state-of-the-art technologies used in the production of electronics. Not only can we get the price down to cents per package, these are organic electronics,\u00a0<strong>which means the technology is environmentally sustainable<\/strong>. And illumination is just the start\u201d he believes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On labels applied to a limited edition of 700 glass bottles,\u00a0the iconic Coca-Cola logo lit up when touched. The 330-mL bottles were sent to Coca-Cola employees and\u00a0\u201cinfluencers\u201d as part of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Things get lighter with Coca-Cola - All4Labels Global Packaging Group \u2013 Connecting brands and consumers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/all4labels.com\/de\/things-get-lighter-with-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Things get lighter with Coca-Cola - All4Labels Global Packaging Group \u2013 Connecting brands and consumers\" \/>\n<meta property=\"og:description\" content=\"On labels applied to a limited edition of 700 glass bottles,\u00a0the iconic Coca-Cola logo lit up when touched. The 330-mL bottles were sent to Coca-Cola employees and\u00a0\u201cinfluencers\u201d as part of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/all4labels.com\/de\/things-get-lighter-with-coca-cola\/\" \/>\n<meta property=\"og:site_name\" content=\"All4Labels Global Packaging Group \u2013 Connecting brands and consumers\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T00:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-01T10:15:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/all4labels.com\/wp-content\/uploads\/2019\/02\/Coca-Cola.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"324\" \/>\n\t<meta property=\"og:image:height\" content=\"233\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"manuel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"manuel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/all4labels.com\/de\/things-get-lighter-with-coca-cola\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/all4labels.com\/de\/things-get-lighter-with-coca-cola\/\"},\"author\":{\"name\":\"manuel\",\"@id\":\"https:\/\/all4labels.com\/#\/schema\/person\/396eae9ef2c5a45c711ca321b59f2f0b\"},\"headline\":\"Things get lighter with Coca-Cola\",\"datePublished\":\"2019-02-01T00:00:15+00:00\",\"dateModified\":\"2020-07-01T10:15:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/all4labels.com\/de\/things-get-lighter-with-coca-cola\/\"},\"wordCount\":324,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/all4labels.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/all4labels.com\/de\/things-get-lighter-with-coca-cola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/all4labels.com\/wp-content\/uploads\/2019\/02\/Coca-Cola.jpg\",\"articleSection\":[\"Unternehmen\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/all4labels.com\/de\/things-get-lighter-with-coca-cola\/\",\"url\":\"https:\/\/all4labels.com\/de\/things-get-lighter-with-coca-cola\/\",\"name\":\"Things get lighter with Coca-Cola - 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